Why I built IMPT.

The problem I was trying to solve

For most of my engineering career — at Tesco, Dunnes Stores, and Oracle — I worked on the systems that quietly run consumer transactions at national scale. Two decades into that, an obvious pattern stared me in the face: every climate initiative I'd seen succeeded or failed on whether the customer had to opt in. The ones that asked the customer to choose to be greener consistently failed. The ones that built the climate outcome into the underlying transaction quietly succeeded.

Voluntary carbon markets were built on the failed model. A traveller booking a hotel in 2018 could, in theory, pay an extra fiver to offset their stay. Almost none did. The supply side was opaque. The accounting was unauditable. The whole edifice was a gentleman's agreement no one was checking. That's the problem IMPT was founded to fix.

What IMPT actually is

IMPT.io is a hotel booking and shopping platform. The hotels are the same 8M+ properties anyone else lists. The prices are the same prices anyone else charges. The interface is fast. None of that is the interesting part.

The interesting part is the back end. Every booking pays for one tonne of verified, retired carbon offset — paid by IMPT, out of IMPT's commission, recorded on a public blockchain, traceable back to the underlying climate project. The traveller pays nothing extra. The hotel partner doesn't lose any revenue. The math runs continuously. The receipt is auditable by anyone with an internet connection. We are, structurally, the first travel platform whose climate impact is provable in court.

Why on-chain

The blockchain part of IMPT gets misread because of the broader crypto noise. We're not on-chain because of token speculation. We're on-chain because a public, immutable retirement ledger is the only kind of ledger a future auditor — corporate, regulatory, or journalistic — will actually believe. Spreadsheet offsets fail every audit. Walled-garden registries get gamed. A public chain doesn't lie. The IMPT token is the unit of account; the chain is the receipt.

What's shipping next

The next IMPT release is an AI-native hotel-booking agent. One conversation, the entire funnel — discovery, price comparison, booking, payment, offset retirement — handled by an agent, not by a series of forms. It's the version of the product where the carbon outcome is so deeply embedded that the user can't see it at all. That's what scale looks like.

If you're an enterprise looking at travel emissions, a hotelier curious about partnering, or a founder thinking about adjacent surfaces (events, flights, retail) — email mike@impt.io or visit impt.io directly.